Artesian is a new product to the market and is listed nationally with Waitrose. We aim to keep Artesian as an exclusive premium product and therefore we are not planning listings with any other retailers.
We have acquired the exclusive rights to bottle our mineral waters in this stunning cobalt blue bottle and we are the only company in the UK producing Artesian.
Artesian is aimed at first-class establishments such as luxury hotel and conference groups, health resorts, restaurants and hospitality events. In addition, we are finding that more and more Indian restaurants are listing Artesian and sales through these outlets are increasing dramatically.
Our route to market other than Waitrose is through delivered wholesalers and we are continuing to appoint new distributors. This is being supported with point of sale material such as flyers and tent-cards, media coverage and we are exhibiting at The Restaurant Show at Olympia in September.