RUBIN AD was founded in 1955 as a company for production and trade with grapes, wine, and alcoholic and non-alcoholic drinks. The main goal was to develop vine growing and production of wine and alcoholic drinks based on grape and wines in the region of Krusevac.
Soon after establishing, Rubin was moved to a new cellar on the fringe of Krusevac City with capacity of 45,000 hl that soon became insufficient to fulfill the needs and demands of the market. Thanks to creativity of the employed experts of that time, for very short time several new products became leading brands on the Yugoslav wine and spirits market. The most prominent was Vinjak RUBIN with production based on French technology applied to domestic vine varieties, dominated by Prokupac, as the most prevailing grape variety in Serbia.