BADSTER lives intensively, right from its launch, through marketing events, through manifestations that support other kind of brand experience than that of the product per se.
BADSTER is about the obsession for freedom, in its most unexpected, unacceptable, extreme and intolerable forms. The young are unreasonable with their freedom rights—the same way it was from the beginning of time, except now everything is louder, under the technological advancements influence.
We are targeting urban young (16 – 27 years) males, digital natives, obsessed with freedom (at any cost), obsessed with fame, overconfident, open to experiences and experiments, evangelists of coolness, as well as all the others who fall in love with BADSTER
Competitively priced BADSTER offers great potential returns for distributors and retailers