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CirTran Beverage Corp

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Our company introduced and now builds a new brand that redefines the “Energy Drink” product category by being the first and only “Energy Drink” celebrity brand. The Brand DNA of Playboy has grown and matured but it remains the consistent extension of the opulent, decadent, sexy, high-class, luxurious lifestyle of Hugh Hefner that millions around the world aspire to. The brand is rooted in sex and rebellion and has ended up a classic, mainstay, lifestyle brand. The Playboy brand is recognized, universal and ubiquitous. As such, the Playboy Energy Drink brand must be positioned as aspirational and widespread simultaneously. Hence we implement a market penetration strategy that ensures that we are well known and respected in our respective industry. We ensure that our products' prices take into consideration the prices of competitors in the premium beverage industry, namely Red Bull.
 


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