That from 2005 has been developed for sale abroad in countries like the United States.Primarily to project the image to the consumer is Tradition and Vanguard U.S. consumers seeking attributes tequila (smooth, flavor, color, smell, tradition) The choice of colors and application of the image of the brand are based on the same distinctive country Mexico, making us look like a 100% Mexican. Utilizing the cutting-edge colors and dynamic composition projecting that freshness that seeks our target market and avoid falling into cliché everyday or based on the image and concept of the company. The colors in the image are colors used by Mexico in the projection concept to the world abroad and tourism The choice of these colors and applying the brand image Gioventu projection will give the other countries applying different strategies regarding them as own company. The colors are fresh, dynamic, innovative, youthful cast, lavish, place, brightness.