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Distillery, Brewery
Happy Vodka Corporation
Founded in: 1999
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Happy uses a two-fold approach to selling spirits: First and foremost, Happy seeks to become the call brand of the young alcohol consumers - college aged drinkers (21-25) who have not yet become settled in their drinking habits. The brand is very female friendly, and will attain a foothold in the market within the first year of distribution. Second is the internationally recognized smiley face, which is understood and welcomed regardless of what country or what language is spoken.
Main Brands: Happy Beer, Happy Gin, Happy Merlot, Happy Ouzo, Happy Rum, Happy Sake, Happy Tequila, Happy Tequila Reposado, Happy Vodka, Happy Zinfandel
Targeting: Australia, Brazil, Canada, China, Hong Kong, Mexico, Russia, United Kingdom, United States