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PATENT AND TRADEMARK HOLDER FOR SPECIALIZED POP FOR COOLER DOORS. The leader in price effective POP merchandising. Cool-Ads provides the new display generation. The displays significantly increases customer awareness and sales. The displays are sturdy and are easily mounted on any cooler door. With 70-80% of purchase decisions made in the store the most critical place to grab attention and affect purchasing decisions is in front of the products. It is proven that Cool-Ads have a major impact on sales and brand awareness. Sales have been seen to increase for 34% to 79% in recent surveys. With Cool-Ads unique POP vehicle, cooler based advertising and marketing have finally moved into the 21st century.