Oyster Bay has a focused business model, producing only the top 4 SKUs out of New Zealand: Sauvignon Blanc, Chardonnay, Pinot Noir and Merlot. Since its inception, the brand has been and continues to be very successful. Today, Oyster Bay is the number one New Zealand brand in Australia, the UK, New Zealand and Canada. More bottles of our Sauvignon Blanc are consumed in Australia than any other wine, (including any of their own domestic Australian wines). Oyster Bay is also the most consumed Merlot in the UK over 5 pounds sterling. In the US, Oyster Bay is closing in fast on becoming the leading major New Zealand wine brand in the market. Indeed, it is already the number two New Zealand Sauvignon Blanc and number one New Zealand Chardonnay, Pinot Noir and Merlot in the US and still growing very quickly. Oyster Bay is also seeing considerable growth and sales coming out of emerging markets such as Asia, Middle East and the Caribbean.