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SIP Awards
Founded in: 2009
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The SIP Awards were created with a simple question in mind, What about the consumers opinion? The goal was to fill this void, bringing the people who regularly consume your product together to decide which brands deserve this prestigious award. We set out to create a fair competition by strategically choosing consumers from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.