Karadeci Group is excited to unveil their newest brand management concept, the “For Dummies Wine Collection”. Karadeci has been awarded an exclusive licensing agreement with Wiley Publishing to develop a Store-within-a-Store marketing concept, which will utilize the familiar triangular-faced “Dummy Man” and the internationally recognized yellow and black “For Dummies” brand to market our portfolio of wines. Our program will offer a variety of exclusive, hand selected wines from all over the world, at very reasonable prices. The For Dummies Wine Collection is designed to attract the beginner to novice wine drinker, who is interested in “arousing their taste buds, educating their minds and impressing their friends” with this new educational experience. We will further the buying experience by presenting information specific to the label, such as suggested food pairings, descriptions that make sense and general tips for the overall wine experience.