Masters was founded with the guiding principle that great wines should be accessible, at reasonable prices, to those who appreciate them. That simple statement, however, is far easier said than accomplished.
First, you have to sort the good wine from the bad, and then sort the truly fine wine from the merely good. This requires lots of in-the-field research throughout the world, and a team of experts whose unquestionable knowledge of wine allows us to determine which wines are truly good enough to warrant the Masters Wines brand on their labels.