Barceló Rum, from the Dominican Republic,
is looking for highly motivated distributors
to join their successful overseas expansion process
in the following territories:
Colombia, Ecuador, Peru, Argentina, Brazil, Uruguay, Germany,
France, Ireland, Norway, Portugal, United Kingdom, Sweden,
Switzerland, and Australia, as well as other countries in Africa
the last decade Ron Barceló Rum, made in the Dominican
Republic, has been successfully marketed in more than 20 countries
around the world, including such important places as Spain, where
our company is now selling over 375,000 cases per year, from a
mere 7,000 cases in 1994.
experience over the years tells us that by combining a high quality
product with sufficient marketing and advertising backbone, along
with the added presence of a highly efficient local partner in markets
worldwide, we have come up with a hugely successful cocktail …
No wonder the experts say
75 years of excellence
Our history begins in 1929 with a young entrepreneur’s dream.
It didn't take long for the Barceló brand to become a standout
among local rums, and its growth created one of the largest and most
prestigious Dominican enterprises. Ron Barceló destiny, however,
was to leap over the boundaries set by both the Caribbean and the
Americas. An internationalization process begun in 1994 providing
By the year 2000 Barceló Internacional (BAINSA) was born as
a byproduct of joint forces between the family owners and a group
of Spanish investors, owners of the Marqués de Vargas brand
and the MG distillers, responsible for the very successful introduction
of Ron Barceló in Spain in 1994. Thanks to this alliance, BAINSA
is now the exclusive worldwide trader and commercial agent for Ron
Barceló, with the exception of the Dominican Republic.
several European and American countries, Barceló took it
upon itself the task to modify a widespread consumer habit: practically
nothing but “white” rum was being chosen as the top
drink. Focusing on that premise as our prime advertising strategy,
Barceló developed the slogan “That dark object of
desire” and set out to invite people to enjoy aged rum,
with its amber-looking hues, some golden, some reddish, as well
as the aromas and flavors that place these rums among the most
sophisticated beverages in the world. Top that off with the long
and careful aging processes conducted by Barceló in oak
barrels – with blends designed by master experts, definitely,
a exceptional product has to be the end result.
this process is taking place in exceptional surroundings.
The Dominican Republic’s perfect weather conditions
are a godsend for rum production in terms of temperature,
humidity and evaporation rate. Even the legal framework
is friendly. It not only requires a minimum of twelve-month
aging period for all rums, but it also truly vouches for
a serious respect for the natural aging process.
Ron Barceló’s, the five indicators
the finest sugar cane produced in the Dominican Republic
of our rums age in oak barrels from Kentucky that have
been used to age Bourbon Whisky.
research efforts by our Master Blenders lead us to the
best possible blends.
a perfect combination of body character, great performance
and exquisite bouquet.
the industry’s leading distilling technology with
the age-old artisan knowledge of our local experts, heirs
to a long tradition of excellence in rum production.
ten years, it was selected as “The Best
Rum in the World” by the Beverage Institute
of Chicago in both 2000 and 2001. It reached the highest
qualification (97/100) never before awarded to a rum by
the Institute, after calling it “a superb
Barceló GRAN AÑEJO:
colored, with golden hues and aromas of citrus and peach and
woods, it is the product of a careful blend of rums naturally
aged for over four years in American oak barrels.
Ron Barceló AÑEJO:
is a “Superior Blend”
from a select group of premium rums aged naturally for
up to four years in American oak barrels. Its smooth golden
tones and soft aroma can be enjoyed straight or wisely mixed.
and ready-to-mix, this rum shows an enticing golden hue. It
is aged naturally in oak barrels for at least 18 months. Mostly
mixed to obtain the cocktails of your choice.
and crystal-clear, this rum is aged for a year in oak barrels.
Its character represents the product that most directly takes
us back to the sugar cane fields of the Caribbean. A fantastic
addition to any cocktail.
we believe that
Fantino Falco #24, esq. Av. Tiradentes,
Edf. J. Baez, Piso 3.
Ens. Naco, Apdo. Postal 3298
Santo Domingo, Rep. Dominicana
Tel: (809) 562 2555
Fax: (809) 562 2020
Mr. Andrés E. Olavarría (Regional Manager)