CBI’s basic business mission is to become a major, diversified alcohol beverage importer serving North America. CBI uses five approaches in pursuit of its mission: 1) to grow profitably while serving the interests of our stakeholders and our customers; 2) to provide a variety of high-value products for distributors and consumers; 3) to support our products in a responsible manner; 4) to forge alliances with business partners that can profitably support our growth; and 5) continue to be an entrepreneurial company, built of people who can make things happen in a competitive environment.
A basic principle which Coastal will embrace is to attract and hold consumers with products of consistently superior quality and value.