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Marketing Firm
Information Resources, Inc.
Founded in: 1979
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IRI is a leading provider of UPC scanner-and-panel-based business solutions to the consumer packaged goods and healthcare industries, offering services in the U.S., Europe and other international markets. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industry.
Targeting: United States
 


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