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JoyBrau GmbH
Founded in: 2016
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JoyBrau is the world’s first food-tech beer brand. With a unique combination of patented technological advantages and functional, healthy non-alcoholic beers with a modern customer-centric lifestyle appeal, JoyBräu is disrupting the old-economy beer market. In 2.5 years of scientific research in cooperation with Berlin Institute of Technology, JoyBrau has developed worldwide unique brewing technologies and a patented yeast with a potential to revolutionize the beer shelve. The result: award-winning, non-alcoholic beers with functional benefits such as proteins or vitamins to cater to the health-oriented, active consumers of the future. JoyBrau is the first brand in the beer sector to leverage technology and intellectual property as a means of differentiation. As a Hamburg-based company with strong business ethics, we believe in fair long-term partnerships at eye-level.
Products:Beer: Beer
Product Origins:Germany: Pfalz
Main Brands: JoyBräu Proteinbeer
JoyBräu is sold everywhere you can perform your activity of choice, be it the gym, your local soccer hall or tennis club. Further, JoyBräu finds its place in the beer shelve as the healthy, active competitor to traditional brews. It is best served cold for maximum refreshment, so convenience stores’ fridges are the perfect place to grab a cold JoyBräu to cool down and recharge.
Targeting: China
Annual Sales:$1 million - $5 million
# of Employees:10 to 19