Pfaffl stands for consistent high quality. This was true in the hands of Roman Pfaffl and more changed with the new generation. After all, Roman Josef Pfaffl has the same quality aspiration and openness to innovation as his father. The winery is recognised far beyond Austria's borders for its achievements with the country's prime variety Veltliner. Riesling, Chardonnay, Zweigelt, and St. Laurent under Pfaffl's rhombus-shaped label also receive numerous accolades. This has won Pfaffl a privileged honour: the American magazine Wine Enthusiast has given the Austrian winery their prestigious Wine Star Award European Winery of the Year.