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NOOK Wine Racks
Founded in: 2014
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The concept and idea for NOOK was born in a Shanghai hotel in late 2014 between two colleagues Paul Smith & Craig Nottage (Both Australian and both in Shanghai on business).Paul Smith with his 15 year long history in the Australian wine storage space along with successful local industrial designer Craig Nottage identified a real need to create a truly modular wine rack system. A system to that would allow the buyer to fill any NOOK or to build any shape. The initial discussions rapidly expanded with great enthusiasm with Paul communicating to Craig the many short comings of tired, old and inflexible systems currently available.The humble wine rack had really lacked any significant innovation of recent times. It was time to rethink the wine rack. Craig soon applied his innovative design skill and now our team is thrilled to finally be bringing NOOK to the wine enthusiast small and large.