The Wines Tree company selects, promotes and commercializes French wines according to a new and distinctive concept, the Wines Tree sticker. Thus, the consumer can identify easily our qualitative selection.
Each colored label refers to a particular style and its occasion, that is, to the nature of the circumstances in which the wines are being consumed.
The purpose of the approach is to give more or less well-informed consumers the opportunity to:
1- Identify the whole range of the wines carefully selected according to a strict Quality Plan.
2- Gain easy access to information about the selection process, the selected vineyards and vintages, and consumption related tips.
A website (www.winestree.com) offers in three languages (French, English and Japanese) many pieces of information and advice for each of the proposed vintages.