Fruli is a 4.1% abv strawberry fruit beer, brewed near Gent in Belgium, and sold currently in the UK and Canada. Van Diest are the brand owners and the Good Beer Business has been est. to grow sales of Fruli Worldwide. Fruli is unlike traditional Belgian lambic beers in that it is a blend of wheat beer (70%) and pure fruit juice (30%) and has a taste that is appealing to mainstream drinkers. TimeOut magasine in London has likened the taste of Fruli to a 'smoothie with bite'.