CITADEL TRADING CONCENTRATES EFFORTS ON PREMIUM WINE and SPIRIT PRODUCTS; BOTH IMPORTED AND AMERICAN, THROUGHOUT 16 MARKETS IN THE NORTHEAST AND MID ATLANTIC REGIONS. - MARKET PRESENCE IS SUPPORTED THROUGH THE EFFORTS OF A REGIONAL MANAGER, MARKETING ADMINISTRATOR, AND A FINANCIAL MGR. Based on the needs and defined strategies of a specific property, market objectives are outlined with both supplier and distributor. There is a clear plan of action designed to direct each brand towards achieving its market potential.
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