It is a drinking experience that recalls everything that is great about the American dream, a journey that unfolds upon a road of dreams itself, featured in literature, music, art and movies spanning many decades.

The Route 66 lifestyle is an inspirational one. It is synonymous with adventure romance, fame and above all individuality and freedom. From the 60’s classic cult TV series Route 66 to Disney/Pixars “Cars”, music from Nat King Cole to U2, from cultural references as far apart as Stienbeck’s “ Grapes of Wrath” to the opening of the first McDonald’s in San Bernadeno in 1948 and even on to the beginning of Modern Skateboarding at it’s end at “ Z town” in Santa Monica, modern culture owes so much to this highway and what it represents to so many