The International Wine, Spirits & Beer Event at the NRA Show, is the first U.S. beverage alcohol event focused exclusively on enhancing restaurant and hospitality operator bar programs.  IWSB will debut May 19-20 at McCormick Place in Chicago in conjunction with the four-day 2008 National Restaurant Association Restaurant, Hotel-Motel Show.
 
 
ATTENDEES
Grow Your Bar Program Profitability
 
Your IWSB badge will provide you entrane
to all four days of NRA Show 2008
 
ENHANCE YOUR BAR PROGRAM PROFITABILITY
New products showcased by vintners, distillers and brewers from around the world.
 
- Discover the hottest beverage trends, food pairings and merchandising ideas to improve customer satisfaction and increase your profits
- Meet industry leaders, producers and distributors face to face to establish stronger personal relationships and develop creative promotions
- Learn how to improve responsible alcohol service
- Build your team’s knowledge and skills at highly focused education sessions
 
For more information, contact Customer Service at +1 (312) 580-5410 or nraregistration@restaurant.org Visit www.winespiritsbeer.org for IWSB registration criteria, education session details and updates.
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EXHIBITORS:
 
- Energize your beverage alcohol sales by exhibiting at the new International Wine, Spirits & Beer Event
- Meet face to face with attendees looking for new brands and products, fresh promotion ideas, and proven, profit-growing strategies.
- Don’t miss this opportunity to increase sales.
 
RESERVE YOUR EXHIBITION SPACE TODAY ! 
Contact Eric Rude at (312) 853-2537 or erude@restaurant.org
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IWSB EDUCATION SESSIONS:
Gain Fresh Insights From Top Industry Experts
 
IWSB Event hours are Mon., May 19 - Tues., May 20 from 11:00 a.m. - 4 p.m.
All IWSB Education Sessions are located in the IWSB Theater, Booth #8332
HOT NEW TRENDS IN BEVERAGE ALCOHOL
Monday, May 19, 2008 • 12:30 p.m. - 1:30 p.m.
     
Gain new insights from leading beverage alcohol trend watchers from each segment to increase the profitability of your bar program! Moderated by Kevin Boyer, vice president, beverage, Ruth's Chris Steak house, the panel of experts from each alcoholic beverage segment are the following: Liza Zimmerman, wine educator and writer; Stephen Beaumont, author, writer and beer trends analyst, and Noah Rothbaum, author, writer and spirits trends analyst will provide you the most up to date information on current and future trends to keep your beverage sales high!  
AN EXECUTIVE VIEW OF RESPONSIBLE ALCOHOL SERVICE
Monday May 19, 2008 • 2:30 p.m. - 3:30 p.m.
     
Making responsible alcohol service an integral part of corporate culture requires building awareness from the top of the organization through to servers and guests, involvement in regulatory and legislative issues as they develop, and a deep appreciation of ROI on such an initiative. This panel of beverage executives from leading chains will discuss the strategies and tactics necessary to create an effective culture of responsible service and consumption. Moderated by Donna Hood Crecca, editor, Cheers magazine. Expert panelists include the following: Rich Shuey, senior manager, beverage operations, Applebee’s International; Bob Midyette, director, fleet beverage operations, Royal Caribbean International, and Tim Johnson, vice president, purchasing & beverage, Champps Entertainment. Presented by National Restaurant Association Solutions  
THE CULINARY EXPERIENCE AND BEVERAGE ALCOHOL
Tuesday May 20, 2008 • 11:30 a.m. - 12:15 p.m.
     
Take home new, on-trend food-beverage pairing ideas that will keep your customers coming back. This interactive tasting session, presented in conjunction with The Culinary Institute of America, will broaden your perspectives of how wine, spirits and beer can enhance dining experiences.
GETTING THE MOST OUT OF YOUR DISTRIBUTOR RELATIONSHIP
Tuesday May 20, 2008 • 12:45 p.m. - 1:30 p.m.
     
Create win-win opportunities with alcohol distributors and wholesalers that will build better beverage business for your operation. Moderated by Larry McGinn, vice president & partner, iMi Agency, this expert panel will share their insightful strategies to increase your margins. Panel will be: Michael Flynn, general manager, City Beverage; Ken Kribel, vice president/director of national accounts, Southern Wine & Spirits, and Jerry Baxter, vice president of national accounts, The Charmer Sunbelt Group.  
BEVERAGE PROMOTIONS THAT MAXIMIZE SALES!
Tuesday May 20, 2008 • 1:45 p.m. - 2:30 p.m.
     
Discover out-of-the-box ideas for unique promotions, award-winning menu designs, food-beverage pairings and effective training materials. Patrick Henry, of Patrick Henry Creative Promotions, Inc., and a panel of top beverage directors will share their easy-to-execute ideas. Patrick’s expert panel includes: Clay Dover, president & CEO, Metromedia Restaurant Group; Rich Verecchia, corporate beverage director, OSI Restaurants; Cindy Busi, worldwide beverage director, Hard Rock International, and Don Stanczak, senior food & beverage executive, Interstate Hotels, president, Food & Beverage Solutions.  
CUSTOMER LOYALTY PROGRAMS AND YOUR BOTTOM LINE
Tuesday May 20, 2008 • 2:45 p.m. - 3:30 p.m.
     
Do your customer loyalty programs include beverage alcohol promotions? Are you mining program data to tailor beverage marketing strategies? This informative session will provide new ways operators can build profits using existing customer data. Join Tim Kirkland, industry veteran and founder/CEO, Renegade Hospitality Group, as he shares the distinct benefits of creating a beverage-based loyalty program.  
REGISTER NOW
 
 
International Wine, Spirits & Beer Event at NRA Show 2008
will be held at McCormick Place in Chicago May 19-20, 2008.
 

For more information please contact us:

Customer Service at +1 (312) 580-5410 or nraregistration@restaurant.org
Eric Rude at +1 (312) 853-2537 or erude@restaurant.org

National Restaurant Association Convention Office
150 N. Michigan Avenue, Suite 2000
Chicago, IL 60601-7569
Tel: +1 (312) 853-2525
Fax +1 (312) 853-2548
 
 
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